We were assigned by Panagiotopoulos S.A. to create the logo for its new brand, named ‘Keramidia.gr’, in order to provide all the useful information about roof tiles’. The superiority of Panagiotopoulos products lies in its unique focus on quality, having created state-of-the-art, well equipped European – standard laboratories, for research and control throughout all production stages.
Our creative goal was to make a logo with explicitly, referring to tiles’ factory, reflecting the company’s values in a simple way. The composition of the logo results, from the combination of three elements. The parallel installation of roof tiles, the ridge as the completion of a roof and the three different types of roof tiles’ (Roman, French and Dutch). Fine lines and curves construct a delicate logo that express quality and aesthetic. The brand color palette for Keramidia.gr, focuses on sophistication and timelessness. Redbrown accents are prominent in traditional ceramic industry and express warmness and authenticity. The typography we proposed conveys discipline and minimalism.
