Identity work for ΣΚ, an Architectural Studio based in Mykonos. The project included a logo, secondary logo elements, invitation card, poster, business card production and label design.
The symbol we have created represents the owner’s initials, as mirrored geometric shapes that are portrayed on diagonal axes and have the potential to be extended at any time. This is illustrated in the pattern that was created using the same symbol.
The typography we proposed conveys discipline and minimalism. The brand color palette for ΣΚ Architectural Studio, focuses on sophistication and timelessness. Ochre accents were prominent in traditional Greek architecture and express warmness as the island’s sun. Dark gray references the color of dry stones that shape the myconian landscape. Light gray, white and black act as secondary colors which support the primary palette. The use of environmentally friendly paper and wood speaks to the studios appreciation for sustainable materials.
